From speed camera lotteries to piano stairs: a collection of 7 nifty nudges spotted in the wild

Nudge’ by Cass Sunstein and Richard Thaler.

“There’s no such thing as ‘neutral’ design. Small and apparently insignificant details can have major impacts on people’s behavior.” — Richard H. Thaler

A nudge helps people make better choices for themselves without restricting their freedom of choice. It accomplishes this by making it easier for people to make a certain decision. In other words, putting fruit at eye level counts as a nudge. …

How to become a better writer in five simple steps

Piece of paper, a pen, and a cup of coffee.
Photo by Kaboompics .com from Pexels

Roger Federer tennis match
Roger Federer tennis match
Roger Federer vs Novak Djokovic at Wimbledon (Source)

Why Generalists Triumph in a Specialized World

Master the rules before you start playing

Photo by Thought Catalog on Unsplash

“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”

With that quote…

How to set up your iPhone for maximum productivity and focus

Source: William Hook on Unsplash

1. Google Calendar

One-sentence benefit: View…

How poker is the ultimate metaphor for life

The Biggest Bluff — Maria Konnikova

5 non-trivial ways marketers fool you with their prices

Price tag
Photo by Artem Beliaikin on Unsplash

1. Be Extremely Precise in Showing Big Numbers

Thomas, Simon, and Kadiyali (2007) analyzed 27,000 real estate transactions. The data showed that potential buyers pay more if the price is highly specific. …

Some are easier than others, but each one matters

Successful person staring at the sun
Photo by Zac Durant on Unsplash

Your online presence matters.

Businessman wearing a suit
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David Foster Wallace’s famous speech about education and meaning

The sea
Photo by YUCAR FotoGrafik on Unsplash

Yannick Bikker

I write about marketing, books, psychology & anything else that sparks my interest. Also a proud advocate of peanut butter (the crunchy kind).

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