Nudge Theory, as articulated by Nobel Prize-winning behavioral economist Richard Thaler, has spawned a universe of real-world applications. The principles of ‘choice architecture’ have since been applied by both savvy marketers and public policy makers.
“There’s no such thing as ‘neutral’ design. Small and apparently insignificant details can have major impacts on people’s behavior.” — Richard H. Thaler
A nudge helps people make better choices for themselves without restricting their freedom of choice. It accomplishes this by making it easier for people to make a certain decision. In other words, putting fruit at eye level counts as a nudge. …
There’s a certain self-consciousness when it comes to writing about writing. Writers suffer everlasting insecurity about the quality of their work, and I’m no exception.
However, I’ve found that teaching others something forces you to learn its in’s and out’s like nothing else can. And while I still feel unqualified to tell you how to write better, I decided it could be helpful if I shared the advice that’s helped me improve.
What follows are some notes to my beginner-self on what’s worked for me writing online. And my hope is that some of them will be useful to anyone…
As I wrote in 4 Meta-Habits That Will Make You a Better Writer: if you want to write, you need to read. Nothing inspires a writer like reading someone else’s work. Words in, words out.
Whether you want to write your autobiography, start a blog, or produce a five-pound work of fiction, reading the writing of other people doing it better than you should be #1 on your to-do list. I love the quote by Stephen King:
“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”
With that quote…
When it comes to apps, a golden rule is “quality over quantity”. In a time where we’re being bombarded with notifications and different apps are screaming for our attention, simplicity is key.
Over the past few years, I have tried dozens of apps, to-do lists, and tools to make the most out of my time. In this post, I’ve compiled the best ones that I personally use on a day-to-day basis.
These apps and tools have been massively helpful to me in reaching my productivity goals — I hope they will be just as useful to you!
My favorite book of 2020 was The Biggest Bluff by Maria Konnikova.
To better understand how luck and decision-making affect our outcomes in the uncertainty of life, psychologist Maria Konnikova took up high-stakes poker and hit the casino circuit. The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win recounts her fascinating journey.
Konnikova’s goal in the book — learning to distinguish between what can be controlled in life and what can’t — is very fitting for the uncertain times we’re living in right now. …
Everyone realizes salespeople try to lure us into buying with prices like $4.99 or $12.95. By lowering the price by a few cents, the item ‘feels’ much cheaper.
Although this technique is still pretty effective, there are plenty of other tricks in the pricing playbook. Here are five psychological tactics you can use to make your products seem cheaper than they actually are (or help protect yourself from sellers who are using them!).
Thomas, Simon, and Kadiyali (2007) analyzed 27,000 real estate transactions. The data showed that potential buyers pay more if the price is highly specific. …
Habits are amazing things. They become the unseen foundations of our future selves. If you can replace a bad habit with a good one, you’ll live with the benefits for decades.
The best way to illustrate their power is by showing the impact of a string of 1% improvements over the course of one year. Here’s the math:
1.0¹³⁶⁵ = 37.8
0.9⁹³⁶⁵ = 0.03
This illustrates an important point: Success doesn’t happen in an instant. Instead, it happens through lots of little successes, strung together over time.
Too often, we think about big changes in terms of big actions. Yet…
When someone searches for your name on Google, what will they find? Probably your Instagram, maybe Twitter, and perhaps some old photos on an outdated Facebook profile.
What if it happens to be a prospective employer or business partner who’s Googling you? You’d probably want them to find more than some random Instagram pictures, right?
Instead, you want to present a professional image — a picture of the work you’ve done and the work you hope to do. At the very least, you want your information to come up, and not someone else’s.
This post wasn’t written by me. It was written by David Foster Wallace, and delivered as his commencement address in 2005 to Kenyon College. It’s the only speech David ever gave outlining his outlook on life, and Time ranks it among the best commencement speeches ever delivered (to which I agree).
However, the speech almost didn’t happen. Wallace hesitated to accept the invite because of his anxiety when talking in front of crowds. …